[[EMAIL SUBJ LINE: [Action Needed] SME Program Launch & Industry Options!]]

Hey there, [[WRITER NAME]!

I had such a great time talking through all your wins at your annual! Since you've done such an exceptional job honing your SEO and user intent skills in the last year, I thought it would be the perfect time to introduce you to our Subject Matter Expertise program! We save this program for our most trusted team members, so give yourself a pat on the back!! :) 

To get you started, let's pinpoint an industry for you to focus your SME on! When we select a specific industry for SMEs, we take into account a ton of factors -- your unique strengths, raving fans, editor feedback, etc. 

In the last year, you've really shined with [[INSERT SPECIFIC FEEEDBACK HERE ON PERFORMANCE, CAN INLUCDE RESEARCH SKILLS, TONAL ABILITIES, ATTENTION TO DETAIL, ETC.]], which is a perfect fit for an SME in [[INSERT 2-3 INDUSTRY OPTIONS HERE]. 

<B>Action needed:</b> Reply back to this email with the industry that you're most interested in pursuing an SME in and I'll launch the program to your Bootcamp page!

If you run into any questions or you'd like to chat through the options more extensively, just let me know and we can connect! 

Can't wait for you to dive in here, and congrats on this achievement!!