// Hide some products from unlogged users and a specific product category add_filter( 'woocommerce_product_query_tax_query', 'exclude_products_fom_unlogged_users', 10, 2 ); function exclude_products_fom_unlogged_users( $tax_query, $query ) { // On frontend for unlogged users if( ! is_user_logged_in() ){ $tax_query[] = array( 'taxonomy' => 'product_cat', 'field' => 'slug', 'terms' => array('t-shirts'), // <=== HERE the product category slug 'operator' => 'NOT IN' ); } return $tax_query; }